You will best understand social media marketing by understanding the words that make up the phrase.
Media is a channel by which information passes from one end to another. Such means can be TV, television, radio or the internet. Social refers to the society in general and how people interact within the society.
Social media is therefore the mean by which information from a publisher is passed on to the consumer but at the same time, the consumer has a chance to contribute to the conversation.
It is therefore a two way media communication system where people interact.
Businesses are now investing heavily in social media marketing services.
In order to achieve the best results on social media, you will need to follow the following rules to the letter;